Sunday, January 6, 2008

CREATIVITY - PART 9 - CREATING NEW IDEAS

HOW TO CREATE

How can you create better experiences in your life?

You will find this is (sort of) a repeat from a previous blog - same ideas, different words!

There is a process – a simple one – for enhancing your creativity on a daily basis. It is used a lot in business, and it is called brainstorming, or the greenlight/redlight system.

To "GREENLIGHT" means to list ideas without any judgment – letting the silly ones and the clever ones pour out all together onto a list. It’s good to do this with a small group – a family, or a work team.

Remember, no judgment – just scatter a bunch of ideas with your brains running wild.

Then you switch to "REDLIGHT" mode. Go through the list and set aside the ideas that seem like they might be sensible. Save them for later. Use your judgment - now you can be critical, if you want.

Like it says in the TV commercial, "BUT WAIT." Now comes the important part – go through the silly stuff, and turn each one over, to see if it suggests a workable idea. Do the goofy ideas have an opposite? Does a play on words bring out any ideas? Is there any way in which the silliness has some merit?

What you are doing is trying to break out of a rut, to break away from a pattern. This process can often leave the ordinary answers behind.

Some people are completely wedded to the ordinary, the conventional. Let yourself go! You can always reject things later on.

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